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The term mass media refers to the following forms of communication: television, radio, books and magazines, recordings and films. All these share the characteristic that one source of information communicates with a large number of people who have no means of communicating back. The development of the media has been linked to the changes in technology and growth of an affluent audience. We are at the beginning of a revolution in mass communications with the introduction of word processors, the World Wide Web and satellites. The media are an important part of the process of secondary socialisation (this includes other agencies such as the school and the church), which reinforces the activities of the family in its role of primary socialisation. They reinforce the values learned in the family, which allow people to become full participating members of society. The media perform an important role in society control, by helping...

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