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Media perceptions of the Third World - Image or Reality? Communication is an essential part of everyday life, it is the root cause of social activity. Recently the mass media, for example, the radio, television, books and newspapers, has become an important channel for communication, through the developments made in modern technology. The mass media though, is often seen as one-sided, hard hitting and insensitive, where the content is selected with a profit making motive. Modern society is influenced by and acts upon media transmissions; it helps to generate a collective conscious. The notion of the media being a neutral commentator can be rejected, rather news is selected and transmitted in a framework pre-determined by the communicator who scans the environment for information and selects what he believes will be of interest to the audience; in other words, information that at the end of the process will be profit making. In the light of...

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