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Media - "A newspaper is an institution, a reader is a person."
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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"A newspaper is an institution, a reader is a person." Roger Fowler1 The language used by the newspapers has undergone a substantial metamorphosis in recent times. In an increasingly competitive market the papers have been forced to go new ways in the fight for the readers, and in this essay I will try to identify some of the changes incurred by this, and also explain why the papers have felt the need to implement these changes. The most visible way in which the language has changed, is the increased usage of simulated conversation. This is most easily seen in tabloids, and that is why I have chosen to use a text from the Sun to help illustrate the points that I make during this essay. However, as this text will just be used for reference, I do not intend to analyse it properly. After that, I plan to look at how...
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