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Loaded - The Success & Decline The success and decline of loaded has been rather remarkable in many ways. First of all, the way it burst onto the market was certainly surprising. However, the seemingly rapid decline after years at the top has been just as, if not more, surprising. The reasons for its success are pretty obvious when you look at them, and they are undoubtedly a lot clearer than the reasons for the falling sales. One could say that the drop (in sales) has something to do with changing economic conditions. However others, perhaps more cynically, will say that it is just the magazine failing to respond to these changing conditions, and that Loaded has paid the price with the decline of sales. One person who certainly thinks the latter is Mr. Howarth - "They are all about the denial of the real problems...in denial about anything serious...this is a...

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