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How do you explain the ways in which media texts create particular occasions of reading?
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How do you explain the ways in which media texts create particular occasions of reading? To explain how media texts 'work' in creating particular occasions of reading, it is important to study the theoretical approaches to representation and understand how media texts might be said to 'work' in forms of representation. In this essay, I will examine five chosen media texts from the organisational category "Gendered identities: images of the 'real'" and explain how they 'work' in relation to the question, along with an analysis of the relationship between texts, occasions of reading and audiences. According to Mercer (1986: 184), "one of the places that bind potentially destructive antagonisms in a neutralising mutuality is texts - occasions of reading". By this, it is evident that Mercer addresses the notion of 'occasions of reading' as the text being the 'occasion' and the 'reading' taking place through audiences' interaction with the text....
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