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EFFECTS OF MASS COMMUNICATION
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... EFFECTS OF MASS COMMUNICATION - MEDIA AND VIOLENCE COMMUNICATION THEORY (COM 502) 7 NOVEMBER 2008 "By the time a child is eighteen years old, he or she will witness on television (with average viewing time) 200,000 acts of violence including 40,000 murders" (Huston, et al, 1992). CONTENT 1. INTRODUCTION - Mass Communication - Media - Effects of Mass Communication> Bullet Theory 2. MEDIA & VIOLENCE - Violence in Media Entertainment - PG: Parental Guidance? - More Graphic, More Sexual, More Sadistic - Action Sells: Film and Television - Explicit and Violent Music Lyrics Go Mainstream - Music and Music Videos - Video Games and Violence - Web Sites 3. THE EFFECTS OF VIOLENCE - Direct - Desensitization - Mean World Syndrome - Catharsis 4. CONCLUSIONS 1.0 INTRODUCTION Mass communication could be defined by three characteristics: 1. It is directed toward relatively large, heterogeneous, and anonymous audiences. 2. Messages are transmitted publicly, are often timed to reach most audience members simultaneously, and are transient in character. 3. The communicator tends to be or operate within a
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