During the recent years in the history of modern art, there is one thing that one cannot miss to notice - we see that artists and the media are bound together.
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During the recent years in the history of modern art, there is one thing that one cannot miss to notice: we see that artists and the media are bound together. One cannot exist without the other. The media feed from the extremes artists, sometimes, go to so that they can deliver a piece of art. And artists survive completely on the coverage of the media. Artists wish to shock and provoke in order to achieve getting as much publicity as possible. Art collectors also benefit from scandals or publicity stunts that are being created solely for attracting attention on a specific name. Saatchi is a very good example of an advertisement expert who knows how to play the media game very good and he secures his investments by creating as much publicity as possible around the artist whose pieces he bought. Throughout the history of modern art, there have been many...

