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Does the British press tend to reflect or shape public opinion? Discuss.  

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Does the British press tend to reflect or shape public opinion? Discuss. By Luke Marsh. The Prime Ministers' press secretary, Alastair Campbell, recently made a speech about the relationship between the printed press and broadcasting media, that urged broadcasters not to follow a news agenda created by the newspapers. He loved newspapers, he said, but there were things that they did not do that broadcasters should - and things that newspapers did that no one should do. The end result was gossip, trivia, a lack of proper explanation, a skewing of stories and a 'delusion' about what the country was interested in. The Government, and in particularly No 10, is a bit frustrated at the moment. It feels that its good news - such as what appears to be the extraordinary success of the New Deal in cutting youth unemployment - is completely ignored. At the same time, it has lost three...

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