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Comics - A European or American Phenomenon? Name: M.L. Weiß and J. Hamburg ID: 267457 and 223263 Mailbox: ES 43 and 220 Date: May 7th 2004 Assignment: High culture at risk Instructor: W. Nauta In the 1990s, sociologists looking back on the process of globalization, considered whether and if, in how far, a particular nation state could have a leading role in the homogenization of culture. While many scientists, like Featherstone or Smith (cf. Ritzer, 1998, pp. 82-83) deny the dominant role of any nation-state in exporting cultural values, Ritzer and Dezelay argue that "fast-food restaurants and credit cards are beginning to flood the globe, and to bring with them the Americanization of local cultures" (Ritzer, 1998, p. 84). This view is based on Ritzer's earlier concept of "McDonaldization" which he consideres "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the...

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