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Analysis of political ad "First Choice" "Politics is fundamentally a communicative activity. Because people and thier governments organize and maintian connections to each other through communication, the process of democratic rule centers onthe ability to create and preserve a system of mutual trust and respect through communication. Candidates for public office communicate thier values, goals, and objectives through thier actions, public speeches, statements to the press, public mailings and advertisements" (pg 9. Politics is Communication). Keeping this in mind, explains the importance of studying and analyzing a political ad. Advertisements are one of the most wide spread ways candidates are able to express thier points of views and the audience should be aware of how to analyze the ads presented to them. The television ad's importance has been impressed in the past when candidates have lost political races based on one ad's ability to permanently impress the audience. The idea...

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