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What makes an effective film trailer? The main purpose of a film trailer is to inform the audience and therefore potential customers, about the film. There are many ways in which they can do this depending on what type of film they are trying to promote. Films with different genres e.g. action, soap, horror, comedy etc will each be portrayed and 'sold' to the audience in their unique ways as to entice their target audience. Another main purpose in film trailers is to leave the viewer with a feeling of anticipation and the urge to want to see the film. Teaser trailers play on this principle the most, like in the Lord of the Rings - The fellowship of the Ring teaser trailer, a short camera shot of the main characters and an epic battle scene in a long shot is shown. The trailer doesn't inform the viewer about the plot or...

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