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We see the female leaning on the main male character in “”The Mummy Returns”. In the troy poster Brad Pitt’s character seem to be injured and the army in the background of the poster poses a threat. Arguably, the target audience would be men
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Compare and contrast the codes and conventions that are used to established genres and to market the film to its target audience in 2 contemporary film posters The focus of this essay is a comparison of the codes and conventions used to signify genres and how films are marketed to their target audiences in two contemporary film posters. The starting point for my analysis is the definition of genre. Genre is defined as a style or category of art, literature or film. We usually recognise genre by signifier, conventions mise-en scene and characters. However, signifier can be shared: for instance the colour red could signify romance or could also signify horror or crime (connotations of blood). Science fiction also shares its signifiers with . When a film uses a combination of genres, this is known as a hybrid genre film. Media producers are particular interested in hybrid genres because they attract a larger...
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