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The trailer I am going to analyse is “Shrek”. Shrek is an animated comedy adventure. Its target audience (people it appeals to) are families and kids. The opening scene of the trailer starts when the donkey is in a castle
Member rating: No Rating | Words: | Submitted: Mon Apr 24 2006
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Trailers are basically shown as advertisements for a certain film; they attempt to encourage the viewers to watch the film that they are advertising. Trailers tend to in the main, show the most exciting parts of the film, so that people are persuaded to come and watch the film and therefore generating stack loads of money for the producers. They mainly show scenes which are particularly dramatic, scary or get the audience to wonder what will happen next. The drama and hype is completed by the commentary, which skilfully emphasises why it is a must to see this film. One may awe at the amount of money, i.e. many millions, spent in producing a film but the significant effort and expenditure spent on producing the advertising campaign must not be underestimated. Indeed without this even the best of films may not be a success and no doubt the history of...
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