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The Chanel No 5 Commercial
Member rating: No Rating | Words: | Submitted: Mon Dec 11 2006
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Media Coursework The Chanel No 5 Commercial I am writing about the making of a commercial for Chanel which is perhaps the most famous perfume in the world and has been so for the past 80 years. Chanel decided to make the commercial because the perfume was no longer number one in America; it had dropped to number five. Just as the perfume is very special, exclusive and expensive, so the advertisement had to be exclusive and expensive to help Chanel No 5 become the number one perfume in America again. Chanel chose both a world famous director Baz Luhmann and actress Nicole Kidman for the commercial and they had worked well before in the famous film Moulin Rouge. The commercial cost £5m which is the kind of budget for a full length film but it lasted only for a couple of minutes. It actually cost more than that, probably about...
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