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Textual analysis of a film trailer- Halloween For my textual analysis I have decided to look at a trailer that was filmed in 1978, and is proved to be for one of the most influential horror films of all time, Halloween. Without the use of celebrity actors, CGI (computer generated imagery) and by using independent filmmakers, John Carpenter and his girlfriend, it proved very effective in scaring its target audience successfully. The purpose of the trailer is; to tease the audience into wanting to see the film it is advertising; to identify genre through conventions and create opinions in the audiences mind by means of the uses and gratification audience effects model (where the audience is given a series of media messages in which they can create their own individual opinions). The genre of the trailer is cross generic of horror and thriller, appealing to a wide target audience. The horror genre...

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