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Genre Genre Conventions Genre conventions are what allow the audience to distinguish what genre a film is. It is the norm. The audience can instantly recognise a horror film by seeing fangs or a vampire. A romance film can be recognised by red roses and 'proms'. Genre conventions give the audience pressure to feel a certain way. If the audience knows the genre of a film before watching it, they know how they're expected to feel. Symbolic and Cultural Codes The symbolic and cultural codes are the visual signs and images, which help represent a certain genre. The iconography: the appearance of people, the landscape, the clothes, buildings and so on are what the audience use to recognise the genre. For example when fangs, blood and necks are symbolic codes of an image the audience would instantly know that the genre was a vampire horror. A film with cowboys, sandy landscapes and horses would...

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