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7Oxfam advertisement essay All advertisements have a purpose, for instance a Nike advert would be trying to persuade us to buy their trainers whereas an Argos advert could be informing us of when their sales would start. Oxfam choose a target audience that they assume will be sympathetic. This target audience are also the people that will be at home at the time the advert is aired, this audience consists of elderly or retired people and housewives The main purpose of this advert is to give us information on how the Oxfam charity helps and to gently persuade us to donate some of our earnings, to help the people of a developing country. This advert has been divided into two sections, which shows us the life of the people in the third world before our help and their lives afterwards. This before and after technique is used so that easy comparisons can...

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