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Media Studies Coursework Assignment: Film Trailers. Contents 1. Aims of a film trailer. 2. Advertising campaign for my film. 3. Description of my film trailer. 4. Story board for my trailer. 5. Film Poster. Media Studies Assignment: Film Trailers. Aims of film trailers. Every year film companies spend millions of pounds on trailers to promote their latest release. Trailers are the main media behind promoting a film along with reviews, interviews with the stars, billboards, merchandise and radio adverts. The main objectives of film trailers are: To tell the audience the genre of the film, who stars in it, which company made it, who directed it, what age group it is suitable for, where to get more information and when the film is out. To get the genre of the film across to the audience, trailers often use incidental music, e.g. a trailer for a horror film will have eerie music playing to add to the effect of the...

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