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Media Coursework on the trailer of "Cruel Intentions" "Cruel Intentions" was a huge success mainly due to its ways of promotion and marketing. Without the use of trailers, reviews, soundtracks and interview etc. the public wouldn't want to risk paying a fair few pounds to see a film they might not enjoy. The main promotion tactic is definitely the use of trailers. Trailers are a very effective marketing device as they're able to show the setting, genre, stars, props, costumes, narrative and any special effects, in as little as one minute, that they feel will entice a large audience. Many of the things shown in the trailers are Unique Selling Points, USP's, which show off the best factors of the film in order to make the film more attractive to a larger audience. They give the film an image that no film has used before. It gives it a...

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