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How useful is the concept of genre to media producers and audiences? Discuss with reference to specific examples.  

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How useful is the concept of genre to media producers and audiences? Discuss with reference to specific examples. All areas of media such as film, TV and music can be classified into recognisable types also known as genre. These can be divided by what is known as sub-genre. For example a film such as 'Rush hour' can be classified into category of action-comedy. The main element of the film is action but has comedy within it so would fit into the sub-genre of action-comedy. Generic codes repeat with regularity and are useful to the producer of the film, the people who make it and the audience alike. Genre is a very useful tool, for the people whose idea it is to make the film, to the audience who finally consume it. The use of genre makes advertising a particular film an easier process. A film poster is quite an important aspect of...

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