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How successful was the marketing campaign for the movie Harry Potter and the Chamber of Secrets?
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| Submitted: Wed Aug 20 2003
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HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN FOR THE MOVIE HARRY POTTER AND THE CHAMBER OF SECRETS? THE boy wizard is back. And the really magical thing is that this Potter is hotter than the first. Daniel Radcliffe strides into action with a new confidence in his role of this dark, even sinister tale. And the result is a spellbinding two hours and 40 minutes which glides by as swiftly as his pal Ron's fabulous flying Ford Anglia. Director Chris Colombus has stuck to the magic formula of the Philosopher's Stone - not surprising considering it was the second biggest grossing film of all time. But he's come up with some new tricks to make the sequel slicker, scarier and with even better special effects. There are laughs, such as The Howler - a letter in the form of a pair of paper lips which hovers next to the recipient's face, screaming an angry message. There...
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