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How is ethnographic research done? Summarise the advantages and disadvantages of this method.
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Sociology How is ethnographic research done? Summarise the advantages and disadvantages of this method. Ethnography is the study of the activities, or members, of a particular social group. Researchers become directly involved, interacting and integrating within their study group. Anthropologists and sociologists usually carry out this type of study and they may work or live within a group or organization for months or even years. An essential part of ethnography is that the researcher must be able to gain the co-operation and acceptance of members of the group, becoming part of that community, if worthwhile results are to be gained. There are many advantages of ethnography but probably the most important and influential is that it is primary research. Information is first hand and gained from the inside, so should be truthful and valid. The research provides information on social life that would be difficult to obtain using other research methods. It gives...
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