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How far do the institutions (MGM/UA & Eon) affect and influence the context of the text? What have you found out about the wider context (economic, historic, social and political) that helps you understand and evaluate the text? The James Bond series has crafted itself as a genre all of its own. Conventions and an original formula are present throughout all twenty films, the messages and values that have changed little, if only with time and social attitudes, this being because all of the films are contemporary. Bond always lives in the present time, when the films are made and this is shown through the wider context of each film and also by the institutions responsible for the production. The formula has made the Bond series very successful and within 'The World Is Not Enough' the producers have applied this formula again to great effect. (Arroyo/Goodman/Chapman), The three key institutions involved in the...

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