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Discuss the Ways ‘The Blair Witch Project was Made and Marketed to Scare Audiences in a Different Way to Traditional Horror Movies
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| Submitted: Sun Dec 15 2002
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Discuss the Ways 'The Blair Witch Project was Made and Marketed to Scare Audiences in a Different Way to Traditional Horror Movies In this extended piece of writing I will analyse the fact that 'The Blair Witch Project' was not made and marketed to scare audiences in the conventional way a horror movie is generally organised. The points that I will discuss are the ways that films are usually promoted, the way the Blair Witch Project was promoted and how Haxan, the independent producers of the Blair Witch Project manipulated the situation. My opinion will come at the end. Habitually most films are promoted very similarly to each other, in the way that they use advertising and promotion. Advertising and promotion is to get the audience to go and watch the film when it is released. Most film producers use a wide range of advertising and promotion to reach their goal, which...
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