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Comparing The Effectiveness Of A Trailer And A poster When Advertising a film. There are many ways to advertise a film for example it can be promoted via the Internet or by a poster or film trailer. In my essay I will be analysing the effectiveness of a poster and a film trailer and how useful they are in advertising a motion picture. The film trailers I will be comparing are Harry Potter, Lord Of The Rings and Shrek. There are many ways of advertising a film using a film trailer. In the Harry Potter film trailer at the very beginning of it the WB logo appears but then breaks away into lots of owls and they come swooping down to the audience this is called a unique selling point other whys known as a USP this is an attempt to make the viewer remember who the film is...

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