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Compare and Contrast the codes and conventions that are used to establish genre and to market the film to its target audience in 2 contemporary film posters.
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MEDIA STUDIES Compare and Contrast the codes and conventions that are used to establish genre and to market the film to its target audience in 2 contemporary film posters. The purpose of this essay is to compare and contrast the code and convections that are used to establish genre and to market the film to the target audience in two posters. During this essay I will compare two posters e.g. by checking if there are any similar signifiers. The starting point for my analysis is the definition of a major genre, sub-genre and a generic hybrid. A major genre is a media term to describe an important category or style of music, film or another type of entertainment e.g. Star Wars is in the sci-fi genre. A sub-genre is a smaller type of genre in the major genre e.g. Spy movies, but a generic hybrid is a film with more than...
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