Only by combining the supply and demand approaches can a realistic understanding of the diffusion of agricultural innovations be achieved. Discuss.
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Only by combining the supply and demand approaches can a realistic understanding of the diffusion of agricultural innovations be achieved. Discuss. Farming is a very complex system and a lot of research has gone into trying to understand how different innovations in farming are spread. It is difficult to separate supply and demand because they have to work hand in hand. Without the supply there is no demand but then without the demand there will be no supply. Therefore, in order to look at the diffusion of agricultural products both the supply perspective and the demand perspective will have to be looked at. From a supply perspective this will involve looking at the diffusion agents, where they are located, diffusion strategies, and size of the company. From a demand perspective it will be important to look at the size of farm and the locality of farm. The diffusion of information to...


