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Impacts of E-marketing on Banking Industry Since the invention of electronic products from past decade, and the inventions of internet, globalization and liberalization occur has major impact on banking industry. There are several impacts of electronic marketing on banking industry in Malaysia and it can be categorized into technology, economy, politic, culture, and social. Technology The Internet has made significant changes to the ways companies are managed and operated and has also diminished entry barriers in many industries. New technological forces created and fueled by the Internet and new wireless communications, such as the wireless access protocol (WAP), have been exploited to reduce time-to-market and distances between buyers and sellers of goods and services. Since its independence in 1957, Malaysia's banking industry has gone through tremendous changes. The e-marketing impacts started in 1970's where the gradual deregulation of the financial sector and the computerization of financial institutions had introduced. With the onset of...

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