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1. Discuss the nature of technological determinism. Determinism means that things are destined to occur or linked by a divine plan. Philosophically the theory of Determinism states that present conditions are so by neccessity (1972, Popkin, Stroll & Kelly). Technological determinism at it's extreme believes technology drastically and directly transforms our society and way of living. That technology itself causes social change. Many sociologists disagree with these ideas as they denote the importance of the user, the person, the active and living society. How can technology itself be considered more influencial than those who have developed it? "Socio-cultural determinists present technologies and media as entirely subordinate to thier developmental use..." (webref 1) Similarily Voluntarists promote the idea we choose to use these electronic media, they are simply our tools. Chandler discusses this idea of making the tools "neutral" within determinism. He argues all these tools and media lend themselves to the experience...

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