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Cultural and Technological Determinism Advantages and disadvantages as a tool for analysis of development of media Li, Xiaomei Social Science Department Loughborough University Introduction Technological determinism and cultural determinism are two main theories on media development. Brian Winston criticizes the technological determinism in his paper "How are Media Born and Developed" and develops his theory of cultural determinism. This paper focuses on discussing Brian Winston's cultural determinism, analyzing its advantages and disadvantages. It also supports of McLuhan's technological determinism. Believing that technological determinism is a useful theory and technology is a dominant force shapes and changes society. Section 1 A summary of Brian Winston's paper "How are media born and developed?" "Technologies are neutral." This stance is sometimes associated with critics of technological determinism, they say we shape technology and at the same time we decide which one to use and how to use it. Brian Winston is quite different; in the first sentence of his paper "How Are...

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