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Being digital is different. ...It is here. It is now. It is almost generic in nature, in that each generation will become more digital than the preceding one. (Being Digital, Negroponte, 1995)
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Karma Namgyal BA Media & Communication New Media Environment. Being digital is different. ...It is here. It is now. It is almost generic in nature, in that each generation will become more digital than the preceding one. (Being Digital, Negroponte, 1995) Communication is an essential part of everyday life, it is the root cause of social activity. Recently the mass media, for example, the radio, television, books and newspapers, has become an important channel for communication, through the developments made in modern technology. The mass media though, is often seen as one-sided, hard hitting and insensitive, where the content is selected with a profit making motive. essaybank.co.uk Modern society is influenced by and acts upon media transmissions; it helps to generate a collective conscious. The notion of the media being a neutral commentator can be rejected, rather news is selected and transmitted in a framework pre-determined by the communicator who scans the environment for information...
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