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How Successful Was the Marketing Campaign of Harry Potter and the Philosphers Stone?
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- 3135
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- Sat Aug 30 2003

Have a little read: ... VICKI THOMAS -1520 HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN OF HARRY POTTER AND THE PHILOSPHERS STONE? The Harry Potter franchise is one of the most profitable franchises of all time and the film is the second highest grosser after Titanic. The marketing campaign has helped the franchise to develop. This essay will examine the success of the marketing campaign throughout the media. JK Rowling's first book "Harry Potter and the philosophers stone" was published in 1993. The plot focuses on Harry Potter who lives in a cupboard underneath the stairs at his Aunt Petunia and Uncle Vernon's house after the death of his parents in a car crash. Harry is then rescued into a world where nothing is as it seems and he discovers his true heritage at Hogwarts School of Wizardry and Witchcraft. The first teaser was the release of the picture of Harry's beloved owl Hedwig. And
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