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Abschlussarbeit Zum Proseminar "Commercial English" WS 2003/04 Prof. Weissenböck "Barnes & Noble vs. Amazon.com" Claudia Söls Austeingasse 33 8020 Graz 9912351 B 343 / 312 Joachim Gruber Körösistrasse 102/16 8010 Graz 0111382 B 343 /295 12. Februar, 2004 "Barnes & Noble vs. Amazon.com" Table of Contents 1. Introduction p. 3 2. Traditional Bookselling p. 3 2.1. Publishers p. 4 2.2. Wholesalers p. 4 2.3. Retailers p. 5 3. Barnes & Noble's Traditional Business Model(s) p. 6 3.1. Procurement and Logistics p. 6 3.2. Store Operations p. 7 3.3. Marketing p. 8 4. Amazon.com's Business Model(s) p. 9 4.1. Procurement and Logistics p. 10 4.2. Store Operations p. 10 4.3. Marketing p. 11 5. Barnes & Noble's Online Offensive p. 12 6. Amazon.com's Response p. 12 7. Conclusion p. 13 8. Appendix p. 14 1. Introduction Our term paper will deal with the competition of the traditional bookseller Barnes & Noble and the web-based bookstore Amazon.com in online book retailing. Based on an article of the Harvard Business School1, we will take a closer look at bookselling in the US and we will show which measures are taken by the two companies to establish predominance in the online market for books. First,...

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