To what degree should audio-visual policy be nationally rather than EU regulated? In answering this question, reflect on the legislation, the codes and the directives that surround this question.

... To what degree should audio-visual policy be nationally rather than EU regulated? In answering this question, reflect on the legislation, the codes and the directives that surround this question. With Europe being a continent so diverse in culture and values (both economically and politically), it is imperative that the audio-visual policy is nationally regulated as this will then turn out products that will reflect each country's own needs. I shall be looking mainly at the 'Television Without Frontiers' Directive as well as the MEDIA programmes and other external aspects of the policy to see how, if at all, they benefit the member states as a regulatory body. The Audio-Visual Policy developed by the EU had two main objectives: to ensure the implementation of a true European space for audio-visual services and to contribute to developing a strong, forward-looking programme industry that can compete on world markets and help European culture to

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