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'Discuss the factors that affect jury decision making'.  

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'Discuss the factors that affect jury decision making' In a court of law, the jury is expected to be neutral and unbiased. This is simply due to the need for a fair trial. There are many factors that may affect the decision making of the jury, and inevitably result in a biased jury. Pretrial publicity, meaning the media coverage of the crime and the trial, is a major factor that can affect jury decisions. Pretrial publicity may bias potential jurors and harm a defendant's chances of a fair trial. It is difficult to disregard all preconceptions of someone or something when exposed to even minimal amounts of media hype. For example, linking people's names with incriminating events can result in negative impressions of people, even when the media deny such a connection. Wegner et al. (1981) found that a headline reading "Bob Talbert not linked with Mafia" increased negative perceptions of...

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