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MEDIA ETHICS " Persons seeking wholeness and maturity rise above the implicit utilitarianism of rule-keeping to develop the conscience of virtuous persons. To follow rules blindly is to surrender moral impulse". (Keeble, 2001) Introduction Journalist A is writing a story on drug dealing. He buys drugs undercover from a dealer to get closer to the story and believes this will contribute to the greater good by exposing the dealers in the end. Journalist B thinks it is wrong to buy drugs to as it breaks his code of conduct and sees other ways in which the story can be approached. Does this reject the above quote from Keeble which says to follow rules blindly is to surrender moral impulse? Journalist B is applying his own values and sticking to the rules, but does this mean his 'moral impulse' is surrendered if he does what he believes is right? Conor Brady in 'Responsibility in...

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