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Case Analysis of BMW v. Gore.  

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BMW of North America, Inc. v. Gore 116 S.Ct. 1589 (1986) Case Analysis of BMW v. Gore Facts of the Case The plaintiff, Dr. Ira Gore, Jr., purchased a new BMW automobile from an authorized dealership in Alabama. After 9 months, without noticing any flaws, Gore took the car in to get it detailed. Gore was notified that the car had been repainted to repair acid rain damage while the car was in transit. BMW acknowledged its nationwide policy that if the cost of repairing damages done during manufacturing or transportation did not exceed 3% of the retail value, the automobile was sold as new, thus the purchaser was not advised of any repairs. A specialist valued a repainted BMW as approximately 10% less than the value of a new BMW. Gore sued BMW's American distributor, alleging that it committed fraud by failing to inform him of the repainting. Lower Court Actions The...

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