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Table of Contents Case Decision........................................................................ x Factors for Consideration * Marketing................................................................ x * Operation................................................................. x * Human Resource........................................................ x * Economic Situation..................................................... x * Risks...................................................................... x Analysis * Alternatives.............................................................. x * Criteria................................................................... x * Alternative Evaluations................................................ x * Decision.................................................................. x Plan of Action........................................................................ x Exhibits................................................................................ x This executive summary deals with the Marilyn M. case. The approach followed in this summary will be as follows: address the problem facing Nancy Featherstone, an Account Manager for Ashleigh Cosmetics Limited, discuss the relevant factor to take into consideration when analyzing the problem, present a full analysis for Ashleigh Cosmetics and finally to propose a plan of action for implementation. Decisions Identification The major decision that must be made when analyzing this case is whether or not, as the Account Manager of Royal Bank, you should increase Ashleigh Cosmetics' operating line of credit from its current level of $2,500,000 to $4,500,000. In conjunction with this decision there are numerous factors that must be considered. Factors for Consideration 1. Marketing Current product lines of Ashleigh Cosmetics include eye shadows, lip-glosses, blushers and mascaras, all of...

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