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Jones v. Gucci What makes the issue in the case problematic is that the notice is located in a shop window. In such a scenario most lawyers would swiftly conclude that it is an invitation to treat (ITT), possibly due to the plethora of authority1 and academic opinion2 on the issue. In an attempt to settle the issue we will examine the characteristics of each category and apply them directly to Gucci's notice. In so doing we will also attempt to validate or distinguish the relevant authorities in support of the pervasive argument. Having concluded which category Gucci's notice falls into we will then examine how efficacious Jones' acceptance or Gucci's revocation is to the final outcome. Although there will be ancillary arguments within the facts of this case the seminal argument is firmly routed in whether Gucci's notice is an ITT or an offer. Let us examine these points further. An...

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