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Analyse two Lucozade Advertisements, showing how the company's marketing strategies have changed.
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| Submitted: Mon Nov 24 2003
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Analyse two Lucozade Advertisements, showing how the company's marketing strategies have changed. Lucozade was first launched in 1927 by Smith-Kline Beecham. When it was first launched, it was for the sick to help them with their recovery. From the 1980's it has changed to an energy drink for the healthy. In this essay, I will explain how this image changed and why. The First advert had a typical 1950-1960's family with the wife talking care of the family and the husband working. The advert starts with a sick boy in bed with a home made get-well. He is the typical boyish figure of untidy hair and still jumping around even when ill. You then see his sister on the side of bed, who is also the typical girl with the pigtails in her hair and dimples in her cheeks and the frilly dress. You see the boy fall out of his...
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