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- Words:
- 857
- Submitted:
- Thu Oct 11 2007
... Presentatie Strategic Market Management Concurrentie-analyse Goedemiddag dames en heren, Mijn naam is Patrick Wattimena en ik ga jullie wat vertellen over H4, de concurrentie-analyse De concurrentie analyse is de tweede fase van een externe analyse en het doel is ook hier weer om de inzichten die invloed kunnen hebben op de investeringsbeslissing ten aanzien van de productmarkt of de pogingen om een sustainable competative advantage te verkrijgen of te behouden. Het is gericht op het ontdekken van bedreigingen, kansen, sterkten en zwakten van de concurrenten. Ik ga het hebben over de volgende punten: Concurrenten identificeren- klantgerichte methode en strategische groepen Concurrentie-analyse - inzicht in de concurrentie Sterkten en zwakten van concurrenten Informatie verkrijgen over concurrenten De analyse begint met het identificeren van de huidige en potentiele concurrenten. Dat kan op twee manieren. De klantgerichte methode en de door strategische groepen. Bij de klantgerichte methode kijkt men vanuit het perspectief van de klant die een keuze moet maken
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