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Dean Allen 11B Section A 1a. In the leaflet, 'Bike For Your Life', information is presented inside of, and on the back of the leaflet. The inside leaflet information is very detailed, and split up under eight sub-headings. The back of the leaflet is a conclusion of what is stated inside the leaflet. It is very condensed and only contains the vital content that the CTC want to get across. The purpose of the leaflet is to encourage people to cycle more often. It states numerous advantages to cycling, which people would be attracted to, such as; improving strength, stamina, aerobic fitness and lowering the risk of heart attack. People would be interested in shedding excess weight and reducing stress, so this is an excellent way to start the leaflet. It encourages readers who desire these things to read on. The leaflet then discusses means of keeping safe while cycling. It tells the...

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