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Tourists possess images of potential destinations that reflect their perceptions of its characteristics. Travel decisions are made when positive destination images and developed mental images of potential travellers are matched. This essay will discuss how film and television may contribute to the development of a destination image. The question requests that the topic be discussed, therefore the impact film and television has had on the tourism industry will be examined and analysed carefully. The concept of destination image will be examined and justified using two examples from film and television. The outcome of these justifications will be concluded at the end of this essay. Tourism requires particular consideration before purchasing as, unlike other products, it cannot be tried before buying. Image therefore plays a significant role in the destination selection process. Stringer (1984) concluded that images are a "crucial basis of choice and decision making in tourism". Image can be referred...

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