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ELECTRONIC COMMERCE FOR HOSPITALITY TOURISM & LEISURE:- In this assignment I will undertake a comparative analysis of a tourism industry segment pre and post the e-commerce/.com boom. I will be identifying how, why and to what extent marketing and distribution has been transformed and impacted by e-commerce. As well I will apply Dutta and Segv`s (2001) Marketspace Model of Cyber Transformation to inform and structure my analysis. Finally I will produce a small conclusion rounding up the discussion. INTRODUCTION:- The industry that has been chosen to be analyzed in this assignment is the travel intermediation industry. Travel and tourism is the largest employer and one of the major industries in the world, and tourism is expected to increases massively from its current annual level of 700 million to 1.6 billion within 20 years. (Swarbrooke, J. and Horner, S. 2001) Business travel accounts for the largest share in the market, yet private travel is expected...

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