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Tourism Development in Heritage Cities Abstract Cultural resources contribute to the tourist interest for a city. However, the spontaneous organisation of the tourist industry in the space can lead to a decline in the same factors that made the city attractive in the first place. Middle-sized "heritage cities" are the most exposed to such dynamics. In Venice, pressure from tourism has reached a dramatic level. Recently, the debate has focused on the necessity to switch from ineffective hard tourism regulation to soft management tools. After presenting some theoretical arguments and general policy suggestions, the solutions envisaged in the case of Venice are described. It is argued that a 'cluster policy' targeting the cultural-tourism system would bring forward a more cohesive and viable use of the city's resources. The forthcoming introduction of IT to support tourism services fully complies with this vision. 1.0 Introduction. Cultural tourism and the cultural cluster Cultural tourism is a booming...

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