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The term The Tourist Gaze originates from John Urry's aptly named book "The Tourist Gaze". It is a culturally learned way of looking at a place. It shapes what the tourists expect to see when they visit a destination. John Urry is a sociologist, and head of the sociology department at the University of Lancashire in the UK. His main objective was to construct a distinctive sociology of Tourism. He was also interested in the culture of consumption, and in particular, he wanted to investigate how consumption patterns were shifting from those that had been characteristic of an era known as Fordist mass production, to those of the present. The term Fordism refers to the way of life dominated by mass production. Henry Ford, to describe the assembly line production regime in his factories, invented the term "mass production" in 1926. Today, in this Post Fordist era, consumption is no...

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