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The planning of a programme of package holidays has to be started well in advance of brochure production. Normally a company will start planning between 12 and 18 months
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Tour Operations Assignment * Research and planning the package holiday In large tour operating companies, it is staff employed in the marketing department who are responsible for researching planning and developing the different holiday products, which will be aimed at particular segments of the market. Product Managers will focus on the selection of resorts, choice of accommodation and selection of regional UK departure airports. Segments of the market for which products are developed include: * Singles * Families * Couples without children * Disabled travellers * Groups * Business travellers * Youth market * Elderly travellers Planning a programme of package holidays The planning of a programme of package holidays has to be started well in advance of brochure production. Normally a company will start planning between 12 and 18 months before the first expected departure to allow time for contracting beds and seats, production of the brochure and a marketing push. If the purchase of hotels or airlines is...
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