The external environment of the airline industry.
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The external environment of the airline industry Airline industry is one of the main part in economic for almost every country. But In the wake of recent world events major airlines are facing significant losses. For example, British Airways regained its place among the blue-chips last year following a steep decline in its share price and news of subsequent heavy losses (Evening Standard 13.02.03). Because activity is affected by a number of external forces, some important of which are pointed out by Capon's LoNGPEST. In some cases they constrain a firm's decisions and may prevent its growth and development. Some of them are: The local, national and global political environment. The government has a great deal of influence over airline industry. Of course it also included other kind of business activity. In most countries the government will be in favour of business development. For example, in year of 2002, the...


