The airline industry across the world has suffered an arduous few years, and Malaysian Airlines (MAS) has felt it worse than many.

... The airline industry across the world has suffered an arduous few years, and Malaysian Airlines (MAS) has felt it worse than many. Following 9/11, the economic downturn, the Bali bombings, the war in Iraq, and finally SARS, both MAS and the Kuala Lumpur International Airport in Sepang have suffered a downturn in traffic resulting in redundancies and enforced pay cuts. During this re-examination time, the airline has been forced to consider several issues in order to rebuild its reputation and regain its footing within the industry. I. Becoming an International Player Where it is possible, one way of extending networks is to acquire the routes of other carriers. The purchasing of route authorities was the main way in which large airlines, which were previously restricted to domestic routes, were able to move into international markets. (Hanlon, pg. 94) But a large part of economies of scope can be reaped without the airline

want to read more? →