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Conference, Exhibition and Event Management For the attention of Gordon Henry The Faculty of Management Aberdeen Business School Hotel and Hospitality Management BA/BA (Hons) 20 March 2003 Module: Conference, Exhibition and Event Management Coursework Number: HT3004 Situational Analysis - Structured Essay Learning Outcome 1 - 2 0206429 Word Count pp 2698 Stage 3 I confirm that the attached assignment is my own work and I have acknowledged all sources of information. Signed ____________________________________ NB All marks are provisional until ratified by the Examination Board Introduction Business tourism represents "almost a quarter of the all tourism in this country, business tourism is comprised of attendance at conferences, trade fairs and exhibitions, incentive trips, corporate hospitality events and individual business trips." (Business Tourism Partnership 2003). The aim of this essay is to precisely discuss and appraise Business Tourism in general terms, focusing on the sector of conferences and exhibitions. The City of Aberdeen will be discussed including key issues and...

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